A CRM only delivers value when it is configured for your actual sales process, integrated with your existing tools and adopted by your team. We implement HubSpot, Salesforce, Pipedrive and other CRM platforms — with custom pipeline design, automation, integrations and the team training that makes adoption stick.
HubSpot is best for companies wanting an all-in-one marketing + sales + service CRM with moderate complexity requirements. Salesforce is for enterprises needing maximum customisation and deep integration with complex systems. Pipedrive is for sales-focused teams wanting a simple, fast pipeline management tool. We assess deal complexity, team size and integration requirements to recommend the right platform.
Process fit — if the CRM workflow matches how sales reps actually work, adoption follows naturally. The biggest adoption failure is configuring a CRM for a theoretical sales process rather than the actual one. We always start with a sales process mapping session before touching any CRM configuration.
A straightforward Pipedrive or HubSpot Sales Hub implementation takes 2–4 weeks. A complex Salesforce implementation with custom objects, approval processes and enterprise integrations takes 8–16 weeks. Timeline depends primarily on data migration complexity and the number of third-party integrations.
Priority data for migration: contacts and companies (with all properties), deals and their stage history, email communication logs, activity history and documents. We map fields from the source to destination CRM and validate data quality before migration.
Lead scoring assigns numerical values to leads based on demographic fit (company size, industry, role) and behavioural signals (email opens, website visits, demo requests). It helps sales teams prioritise outreach to the most likely buyers. It is worth implementing when you have consistent inbound volume — typically when generating 50+ leads per month.
Book a free CRM discovery session and design the system that fits your sales process.