Connected TV is the fastest-growing premium ad placement available to D2C brands. We run programmatic CTV campaigns on Hulu, Amazon Fire TV, Peacock and Roku — reaching cord-cutting audiences in a lean-back viewing context that no other digital channel replicates.
Connected TV (CTV) advertising reaches viewers on smart TVs and streaming devices (Roku, Fire TV, Apple TV) watching streaming services (Hulu, Peacock, Pluto TV). Unlike traditional TV, CTV is bought programmatically with digital targeting capabilities — household demographics, purchase intent, first-party data match — and can start with budgets as low as £5,000, making it accessible to D2C brands for the first time.
We access premium CTV inventory on Hulu, Amazon Prime Video, Peacock, Pluto TV, Tubi, Xumo and Roku Channel through programmatic platforms. Premium streaming apps and live sports carry the highest CPMs but the most engaged audiences.
Meaningful CTV campaigns typically require £10,000–£25,000/month for sufficient frequency across a targeted audience. CPMs range from £15–£45 depending on inventory quality and targeting. CTV is most effective as a brand awareness complement to performance channels, not a standalone direct response channel.
CTV measurement uses a combination of: brand search lift (increased branded keyword searches after CTV exposure), brand awareness surveys, website visit lift from CTV-exposed households and cross-device attribution matching streaming device IDs to subsequent digital conversions.
Beauty, food and beverage, home goods, fitness, apparel and subscription services perform consistently well on CTV — categories where premium creative and brand storytelling support the purchase decision.
Book a free CTV strategy session and discover how streaming TV can build the brand awareness your performance channels cannot.