Your customers listen while they cook, commute, exercise and clean. Audio advertising reaches them during these uninterrupted moments — building brand recall in contexts where visual ads cannot go. We produce and manage audio campaigns on Spotify, podcast networks and streaming audio that make your brand part of daily routines.
Digital audio advertising includes ads served on music streaming platforms (Spotify, Apple Music, Amazon Music), podcast players (Spotify, Apple Podcasts, iHeartRadio) and internet radio (Pandora, iHeart). These are reached via programmatic audio networks or direct platform buys.
Yes — podcast advertising delivers some of the highest brand recall and purchase intent in digital advertising. Host-read ads especially, where the podcast host personally endorses a product, achieve trust levels impossible with display or social ads. The drawback is scale — individual podcast sponsorships reach smaller audiences and require manual negotiation.
Spotify Advertising starts from approximately £250/month for targeted campaigns. Programmatic audio campaigns typically require £2,000–£5,000/month for meaningful reach. Podcast host-read sponsorships vary widely from £500 for niche shows to £50,000+ for top-100 shows.
Audio attribution is more limited than digital channels. We measure: branded search lift (increased searches after audio campaign periods), pixel-based attribution for listeners who visit your website post-listen, brand lift surveys and sales correlation analysis using geo holdout tests.
Food delivery, fitness supplements, skincare, subscription services, home goods and financial products consistently perform well in audio — categories that benefit from repeated brand exposure and consideration-phase messaging.
Book a free audio advertising strategy session and design your streaming and podcast advertising plan.