Every D2C brand lives or dies by its ability to profitably acquire new customers. We build the multi-channel acquisition architecture — paid media, organic, influencer and social — that grows your customer base at a CAC you can sustain.
CAC benchmarks vary significantly by category and product price point. The key metric is LTV:CAC ratio — a ratio of 3:1 or higher is generally considered healthy for D2C.
By improving creative performance (higher CTR, higher CVR), diversifying acquisition channels to reduce Meta dependence, improving landing page conversion and building organic and referral channels that acquire at zero or commission-based cost.
nCAC (new Customer Acquisition Cost) measures the cost of acquiring genuinely new customers, excluding returning customers. Blended CAC mixes new and returning customers and consistently understates the true cost of growth.
A comprehensive multi-channel acquisition system — paid, organic, influencer and social commerce — typically takes 3–6 months to build and stabilise. Individual channels can go live within weeks.
Meta advertising typically delivers the fastest results for most D2C categories. Once Meta is profitable, we expand to Google, TikTok and organic SEO in sequence based on your specific unit economics.
Book a free customer acquisition audit and see where your growth is capped.