Meta advertising remains the most powerful customer acquisition channel for DTC brands. We manage Facebook and Instagram campaigns with systematic creative testing, audience strategy and Advantage+ campaigns to drive profitable new customer acquisition.
Minimum effective budgets vary by category, but most DTC brands need at least £5,000–£10,000 per month to generate statistically meaningful data for optimisation.
iOS 14 reduced signal quality and attribution accuracy. However, brands using Conversions API, first-party data and Advantage+ campaigns have largely rebuilt performance. We help clients navigate this effectively.
For most DTC brands, we recommend an Advantage+ Shopping Campaign for broad prospecting, a structured retargeting campaign and a brand awareness campaign feeding the top of funnel.
We work with your existing creative assets or can manage full creative production through our performance creative team — producing new concepts for testing every month.
With correct setup, a well-funded DTC brand typically achieves positive ROAS within 4–8 weeks. The first 4 weeks are primarily learning phase — realistic expectations and sufficient budget are critical.
Book a free Meta ads audit and find out why your campaigns are underperforming.