Heap's auto-capture technology records every user interaction the moment it is installed — every click, form submit, scroll and pageview — without defining events in advance. We implement Heap, connect it to your data warehouse and build the analyses that reveal exactly how customers use your site.
Heap's defining feature is auto-capture — it automatically records every user interaction without requiring event definitions in advance. GA4 and Mixpanel require you to decide which events to track before deployment. Heap captures everything, allowing retroactive analysis of interactions nobody thought to track at setup time. This is particularly valuable for CRO and UX research.
Heap's JavaScript snippet adds minimal overhead — typically 10–30ms of additional load time. This is acceptable for most sites. For performance-critical applications, Heap can be loaded asynchronously after initial page render.
Yes — Heap Connect exports raw event data to Snowflake, BigQuery, Redshift or Amazon S3. This allows you to join Heap behavioural data with CRM, revenue and marketing data for advanced customer analytics.
Heap pricing is session-based. The free tier supports 10,000 sessions/month. Paid plans scale with session volume — typically £400–£2,000/month for growing D2C brands. Heap Connect (warehouse export) is an additional charge on paid plans.
The highest-value Heap analyses for D2C are: checkout abandonment step analysis (which checkout field is causing drop-offs?), product page interaction analysis (are customers engaging with reviews and size guides?), new visitor to purchase journey mapping and mobile vs desktop experience comparison.
Book a free Heap implementation session and start understanding exactly how customers use your site.