Klaviyo CDP unifies customer data from every source — Shopify, your website, support, loyalty, subscriptions and ads — into a single customer profile that powers hyper-personalised marketing and smarter segmentation.
Klaviyo CDP is a customer data platform built natively into Klaviyo that unifies data from all customer touchpoints into a single profile, enabling more sophisticated segmentation and personalisation than standard Klaviyo.
Standard Klaviyo profiles capture email and purchase data. Klaviyo CDP adds structured data ingestion from any source, custom event tracking, predictive analytics and identity resolution across channels.
Any data source with an API — Shopify, Recharge, LoyaltyLion, Gorgias, custom databases, your mobile app and third-party data enrichment tools.
For most DTC brands, Klaviyo CDP provides sufficient data unification within one platform. Brands with complex multi-channel data needs may still benefit from a dedicated CDP like Segment as an upstream layer.
A standard Klaviyo CDP implementation — data source connections, profile setup and segment library — typically takes 4–8 weeks.
Book a free Klaviyo CDP consultation and discover what unified customer data can do for your marketing.