Google Ads is the highest-intent acquisition channel for DTC brands. We manage search, shopping, Performance Max and YouTube campaigns with a relentless focus on new customer acquisition, ROAS and profitability — not vanity metrics.
The most effective combination for DTC is typically Shopping + Performance Max for bottom-funnel acquisition, Brand Search for brand defence and YouTube for upper-funnel demand generation.
Target ROAS depends entirely on your margins and LTV. We recommend setting target ROAS based on contribution margin, not revenue — and factoring in new customer LTV rather than first-order revenue.
Performance Max (PMax) is Google's AI-driven campaign type that runs across all Google properties. For most DTC brands, PMax is a valuable addition to Shopping campaigns but requires careful setup to avoid cannibalising existing campaigns.
We use GA4, Google Ads conversion tracking and third-party attribution tools (Northbeam, Triple Whale) to triangulate performance — accounting for cross-channel overlap and post-iOS attribution challenges.
Yes — feed management and Merchant Centre health are a core part of our paid search service.
Book a free Google Ads audit and find out where your campaigns are losing efficiency.