We run paid social for DTC brands where efficiency is non-negotiable — Meta, TikTok, Pinterest, and YouTube managed as a unified acquisition machine with creative testing, audience architecture, and attribution modelling that keeps ROAS honest as you scale.
Creative is the primary performance variable in paid social — more than audience, bid strategy, or campaign structure. We run structured creative testing programs with minimum 4–6 new creative concepts per week per platform — testing hooks, visual formats, messaging angles, and offers systematically rather than randomly. Each test has a defined hypothesis, minimum impression threshold before evaluation, and a documented learning that feeds the next test iteration. Brands that compound creative learnings outperform those that don't, regardless of budget.
Our Meta structure separates prospecting and retargeting cleanly, uses Advantage+ Shopping Campaigns for top-of-funnel broad reach with AI optimisation, maintains manual campaigns for brand-safe placements and creative control, and runs always-on dynamic product ads for cart and product page abandoners. We avoid over-segmenting audiences — Meta's algorithm performs better with larger audience pools and sufficient conversion volume per ad set. Campaign consolidation is often the first change we make with new clients.
Our paid social management is designed for brands spending $15K–$500K+ per month on paid social. Below $15K/month, the management fee represents too high a percentage of spend to be economically rational — we'd recommend a lighter advisory arrangement instead. Above $500K/month, our team scales to match the workload with dedicated account managers, creative directors, and analytics specialists assigned to the account.
iOS 14+ degraded Meta's pixel data by limiting event matching and shortening attribution windows. Our response covers: Conversions API implementation for server-side event matching (recovering 20–35% of lost purchase events), Meta's Aggregated Event Measurement configuration, first-party data enrichment through post-purchase surveys, and third-party attribution tool integration (Northbeam, Triple Whale, or Rockerbox) that provides platform-independent view of channel performance.
We offer both as a combined service or separately. For brands that want a unified strategy, having paid and organic managed together creates significant advantages — winning organic content gets amplified through Spark Ads and whitelisting, paid creative insights inform organic content strategy, and the brand voice stays consistent across both. For brands with in-house organic teams, we integrate as a paid specialist working within your broader social framework.
Our paid social team manages Meta, TikTok, Pinterest, and YouTube for DTC brands who need profitable customer acquisition at scale — not just impressions.