Retention Marketing

Post-Purchase Marketing That Turns First-Time Buyers into Loyal Customers

The sale is just the beginning. We build post-purchase journeys — thank you sequences, onboarding flows, replenishment reminders and winback campaigns — that compound LTV with every order.

Get Started → All Services
Thank You FlowsOnboarding SequencesUpsell EmailsReplenishment RemindersReview RequestsCross-Sell FlowsWinback CampaignsLTV OptimisationThank You FlowsOnboarding SequencesUpsell EmailsReplenishment RemindersReview RequestsCross-Sell FlowsWinback CampaignsLTV Optimisation
POST-PURCHASE

Every Order Is an Opportunity to Build a Lifelong Customer

📧
Post-Purchase Email Flows
Strategic email sequences starting from order confirmation — building brand trust, delivering value and setting up the next purchase.
📱
SMS Post-Purchase Sequences
High-open-rate SMS flows for shipping updates, review requests, replenishment reminders and personalised product recommendations.
🔄
Replenishment & Subscription Nudges
Smart replenishment triggers based on product consumption cycles that prompt reorders at the perfect moment — before the customer runs out.
⬆️
Upsell & Cross-Sell Automation
Automated product recommendations delivered post-purchase via email and SMS, personalised by purchase history and browsing behaviour.
🏆
Loyalty & VIP Programme Setup
We design and deploy loyalty programmes that reward repeat purchases, increase AOV and create emotional brand attachment.
💔
Winback Campaigns
Data-driven lapsed customer campaigns that identify at-risk buyers early and re-engage them before they leave permanently.

Frequently Asked Questions

Post-purchase marketing encompasses all the communications and experiences you deliver to a customer after they place an order — thank you emails, shipping updates, onboarding content, review requests, replenishment reminders and loyalty rewards.

Acquiring a new customer costs 5–7x more than retaining an existing one. Post-purchase marketing increases repeat purchase rate, AOV and LTV — making your CAC investment go much further.

We primarily work with Klaviyo, Attentive and Postscript, but can work with any ESP or SMS platform your brand uses.

A comprehensive post-purchase flow suite (email + SMS) can typically be fully live within 3–4 weeks of kick-off.

Key metrics include repeat purchase rate, 60-day and 90-day repurchase rate, email/SMS revenue per recipient, LTV cohorts and average order frequency.

SCALE

Unlock the Revenue Hidden in Your Existing Customer Base

Book a free post-purchase audit and we will show you the LTV uplift on the table.

Free Audit