Every 100ms of load time costs you 1% conversion rate. A slow Shopify store is silently destroying your paid media ROI. We audit and fix the specific performance issues killing your Core Web Vitals and conversion rate.
Google research shows a 1-second improvement in mobile load time can improve conversions by up to 27%. For paid media campaigns, a fast store directly improves Quality Score and ad ROAS.
A score above 70 for Performance is good; above 85 is excellent. Most default Shopify themes with apps installed score 30–50. We target 75–90+ performance scores.
The most common causes are too many installed apps (each adding JavaScript), unoptimised images, render-blocking scripts, large theme code and inadequate caching.
Yes — Core Web Vitals are a confirmed Google ranking factor. Improving LCP, CLS and INP can directly improve organic rankings, particularly for competitive ecommerce keywords.
A full speed optimisation engagement typically takes 2–4 weeks and delivers measurable Lighthouse score improvements within the first week.
Book a free Shopify speed audit and see exactly what is slowing your store down.