Spotify reaches 600 million active users — and half of them are listening for free, available to your ads. We create and manage Spotify audio, video and podcast ad campaigns that build brand awareness during the most intimate daily moments: working out, cooking, commuting and relaxing.
Spotify reaches its 600M+ monthly active users globally. Ads are served to the approximately 250M free-tier users. Spotify's audience skews 18–35, urban, digitally native and music-passionate — making it particularly effective for DTC brands targeting Millennials and Gen Z.
Spotify offers Audio (30-second spots), Video Takeover (15-30 second video during natural breaks), Sponsored Sessions (30-minute ad-free listening in exchange for viewing a video ad), Podcast Ads (host-read and dynamically inserted) and Display (banner ads in the Spotify app).
Spotify targeting options include: demographics (age, gender, location), music genres, playlist contexts (workout, focus, cooking), podcast genre interests, time of day and Spotify's proprietary Streaming Intelligence segments (users who listen to focus playlists = likely professionals, workout playlists = fitness enthusiasts).
Spotify Advertising has a minimum campaign spend of approximately £250. CPMs for audio range from £5–£15 depending on targeting. Meaningful brand awareness campaigns typically require £2,000–£10,000/month.
Spotify audio ads drive awareness and consideration, not direct click conversions — the format is screen-free and users are primarily listening. However, Spotify advertising contributes to brand recall, branded search and conversion rate improvements measurable through incrementality testing.
Book a free Spotify advertising strategy session and design your streaming audio campaign.