Instacart connects 7.7 million+ products to 14 million+ active shoppers across North America. For CPG and D2C food and grocery brands, Instacart Advertising is the most direct route to reaching consumers at the moment of grocery purchase — with first-party purchase data for targeting and closed-loop attribution.
Instacart is most effective for food and beverage brands (snacks, beverages, health foods, specialty items), household goods, personal care, baby products and pet food — any CPG or D2C product sold through grocery or drug store channels and listed on Instacart.
Instacart provides closed-loop attribution — since purchases happen directly on Instacart, the platform can directly connect ad clicks and impressions to completed purchases. This makes Instacart ROAS measurement cleaner than most digital advertising channels.
Products need to be listed in one of Instacart's retailer partners' catalogues (Kroger, Safeway, Costco, Aldi, etc.) before Instacart advertising is available. We can advise on getting your products listed if you are not yet on the platform.
Category leaders on Instacart report ROAS of 5–15× on well-optimised Sponsored Products campaigns. New-to-platform brands typically achieve 3–6× ROAS during initial campaigns while building purchase history and audience data.
Instacart Ads minimum monthly budget requirements vary. Self-service campaigns can start from £1,000–£2,000/month for Sponsored Products. Managed brand campaigns with display placements typically require £5,000+/month for meaningful impact.
Book a free Instacart advertising strategy session and design your grocery retail media plan.