Walmart reaches 120 million unique customers per month — second only to Amazon in US retail footprint. Walmart Connect gives advertisers access to this audience through Sponsored Products, Display and offsite programmatic advertising powered by Walmart's first-party purchase data. We manage Walmart Connect campaigns that drive both Walmart sales and brand awareness.
Walmart Connect is Walmart's retail media advertising platform, equivalent to Amazon Advertising for Amazon. It offers Sponsored Products within Walmart search, Display ads on Walmart properties and offsite programmatic (Walmart DSP). The key difference is scale — Amazon has higher ecommerce transaction volume, but Walmart has a larger total shopper base including in-store.
Yes — Walmart Sponsored Products require your items to be listed on Walmart Marketplace. Walmart DSP offsite advertising can reach Walmart audiences regardless of whether you sell on Walmart.com.
Walmart Connect performs best for grocery and household essentials, personal care, baby products, pet supplies, electronics accessories and outdoor products — categories matching Walmart's core shopper demographic.
ROAS varies significantly by category. Walmart tends to deliver competitive ROAS for grocery and everyday essentials categories where Walmart has market share. Amazon typically outperforms for electronics, beauty and home goods. We recommend both platforms for brands listed on both marketplaces.
Walmart Connect Sponsored Products can start from £1,000–£2,000/month for initial testing. Display and DSP campaigns typically require £5,000+/month minimum for meaningful scale.
Book a free Walmart Connect strategy session and unlock Walmart's 120M shopper audience.