Pinterest users are planning purchases — not just browsing. With 450 million monthly active users in a purchase-planning mindset, Pinterest delivers some of the highest purchase intent audiences available in paid social for beauty, home, fashion and food DTC brands.
Home decor, beauty, fashion, food and beverage, garden, wedding and DIY categories have the highest purchase intent on Pinterest. Any product with strong visual appeal and aspiration is a strong fit.
Pinterest users are in a planning and discovery mindset — they are actively looking for products and ideas to buy. This makes Pinterest particularly valuable for categories where purchase decisions are researched in advance.
Pinterest CPMs are typically £1–£4, significantly lower than Meta. A meaningful test typically requires £2,000–£5,000/month.
Yes — though Pinterest also performs strongly for considered, higher-value purchases. The platform works across price points as long as the visual presentation is strong.
Via the Pinterest for Shopify app for catalogue sync, combined with Pinterest CAPI implementation for accurate conversion tracking.
Book a free Pinterest advertising strategy session and see what the platform can deliver for your brand.