TikTok is the fastest-growing paid acquisition channel for DTC brands. We manage TikTok In-Feed, TopView and TikTok Shop campaigns with a platform-native creative strategy and systematic performance testing — built for profitability.
Yes — TikTok currently offers some of the lowest CPMs and CPAs in DTC paid media. Brands with compelling products and willingness to invest in platform-native creative consistently achieve strong ROAS.
TikTok rewards authenticity and entertainment over polished production. The algorithm is product-agnostic and can reach new audiences rapidly. Creative is the primary performance lever — more so than on Meta.
In-Feed videos with strong 3-second hooks, authentic product demonstrations, before/after content and creator-style testimonials consistently outperform branded production content.
TikTok minimum campaign budgets start at £50/day. Meaningful DTC testing typically requires £3,000–£10,000/month. We recommend starting with focused creative testing before scaling budget.
Beauty, food and drink, fashion, home goods, fitness and pet products perform particularly well. Any product that benefits from video demonstration or has a strong visual transformation story is a strong TikTok fit.
Book a free TikTok ads audit and see what the platform can do for your acquisition costs.