Snapchat reaches over 800 million monthly users and delivers some of the lowest CPMs in paid social for DTC brands targeting Gen Z and Millennials. We manage creative-first Snapchat campaigns that drive profitable DTC acquisition.
DTC brands targeting 18–34-year-olds, particularly in beauty, fashion, food, gaming and lifestyle categories. Snapchat is most powerful for brands with strong visual or video creative.
Snapchat CPMs are typically 20–50% lower than Meta for comparable audiences — making it an efficient addition to a diversified paid media strategy.
Vertical 9:16 video with clear, fast-paced editing. The first 2 seconds are critical. Authentic UGC-style content and AR experiences outperform polished brand production.
A meaningful Snapchat test typically requires £2,000–£5,000 in media spend over 4–6 weeks, allowing sufficient data for optimisation decisions.
Via Snap Pixel, Snap Conversions API and third-party attribution tools. We combine Snapchat's native reporting with cross-platform attribution for an accurate view.
Book a free Snapchat ads strategy session and discover what the platform can do for your acquisition costs.